How Top Law Firms Build a Predictable Pipeline of High-Value Instructions.
Without Gambling on SEO, Wasting Money on Poor Quality Leads, or Getting Burned By Another Agency.
Discover where your firm is leaking enquiries, losing instructions, and exactly how to install a The Instruction Growth System™ that delivers consistent, qualified matters every month
This short video reveals:
The REAL reasons your firm isn't getting enough qualified enquiries
Why most agencies overpromise, underdeliver & disappear
How your intake process silently destroys high-value cases
The Instruction Growth System™ responsible for producing predictable matters
How your competitors suddenly appear everywhere online
Trusted by the UKs leading Law Firms
This is for law firms who want controlled, predictable growth
Are you a:
Law Firm Owner
Managing Director
Heads of Department
…who is fed up with unpredictable enquiry flow and wants controlled, reliable growth.
Are you looking to:
Increase qualified enquiries
Grow a specific department
Predict monthly instructions
Reduce dependence on referrals
Fix intake speed & follow-up gaps
Remove partner frustration around “marketing that never works”
Compete (and win) against aggressive local competitors as well as national firms
Let’s be brutally honest… most firms don’t have a system. They have guesswork.
Here’s what you’re dealing with:
Unpredictable enquiries
Never knowing where your next cases will come from
Slow follow-up and missed calls
Fee-earners complaining about “crap leads”
SEO retainers that deliver nothing but reports
PPC campaigns attracting price-shoppers and tyre-kickers
Agencies who go silent the moment you sign the contract
Referrals drying up
Competitors suddenly showing up everywhere online
Internal politics making growth impossible
No visibility. No consistency. No control.
And the worst part...
You’re expected to grow the firm, hit targets and “get more enquiries”…
but with no predictable system to do it.
All risk. No reliability.
All pressure. No pipeline.
“One Size Fits All” Marketing Agencies
Promise the world
Lock you into long contracts
Deliver generic marketing
Provide vanity metrics
Produce unqualified leads
Outsource everything
Agencies who go silent the moment you sign the contract
Offer zero intake optimisation
Ghost you when things go wrong
Hype up “visibility” while your caseload stays flat
Law firm owners say it best:
“Marketing is a dirty word. It just costs money.”
“We were burned by two agencies before.”
“Leads were a waste of time — total tyre-kickers.”
“They promised the world and delivered nothing.”
Inside the Numbers We Deliver for Growth-Driven Law Firms
The Instruction Growth System™
"We don’t do “marketing campaigns.”
This is NOT SEO. This is NOT social posting. This is NOT more “traffic”.
Your predictable system for generating qualified enquiries → booked consultations → signed clients.
A legal-specific growth system engineered for law firms.
01
Precision Targeting - Reach Only the Clients You Actually Want
Most law firms cast too wide a net. We identify your most profitable practice areas, then run highly-targeted campaigns across Google, Bing, LinkedIn, and Meta - reaching the right client at the exact moment they’re ready to instruct.
The Result:
More enquiries from your ideal client.
02
Qualified Enquiry System
Every enquiry shouldn’t go to your team - only the right ones should. We build branded landing pages that turn traffic from your ideal clients into enquiries - and then qualify every enquiry automatically. Each page and contact form is built around your firm’s exact case criteria, filtering out the time-wasters before they ever reach your team.
The Result:
Your fee earners spend time only on high-value, ready-to-instruct clients - saving hours every week and improving instruction rates.
03
Instruction Accelerator
Our custom intake system does the heavy lifting - turning qualified leads into signed instructions. Once an enquiry passes your qualification stage, our automated workflows send personalised emails, texts, and reminders that nurture each prospect until they sign.
The Result:
Quicker response times, higher conversion rates, and a consistent pipeline of new clients without the extra admin.
This isn’t just marketing - it’s a system built for predictable growth.
How we have helped firms like yours
Clients generated across every legal service.
Med Neg Cases at £448
"Our best month ever since we started and now we are ready to double the investment"
Impact:
❌ Unpredictable enquiries
❌ Wasting money on agencies
❌ Poor follow-up
❌ Department heads frustrated
❌ Competitors outranking them
→ to:
✅ +212% qualified enquiries
✅ 33 booked consultations in 30 days
✅ PI, Family & Immigration teams hitting all targets
✅ Intake responding in under 5 minutes
✅ Predictable monthly instructions
✅ Partners finally able to forecast revenue
All within 90 days of installing The Instruction Growth System™
£520,000 in 12 weeks
How One UK Law Firm Went From “Feast & Famine”
to Predictable Monthly Instructions.
Impact:
❌ Unpredictable enquiries
❌ Wasting money on agencies
❌ Poor follow-up
❌ Department heads frustrated
❌ Competitors outranking them
→ to:
✅ +212% qualified enquiries
✅ 33 booked consultations in 30 days
✅ PI, Family & Immigration teams hitting all targets
✅ Intake responding in under 5 minutes
✅ Predictable monthly instructions
✅ Partners finally able to forecast revenue
All within 90 days of installing The Instruction Growth System™
What Law Firms Say About Us
27+
Proven Across Legal Services
£5m
In Ad Spend
50k
Quaified Enquiries
£20m
Revenue Generated
We’re Not Here to Get You More Leads... We’re Here to Get You More Clients
You’ve probably heard every marketing promise under the sun - “better ads,” “more leads,” “more cases.”
The truth? Most agencies don’t understand how law firms actually work. And most law firms don’t understand how to drive new clients online.
We do - because we’ve spent the past 5 years to perfect a system that generates firms their ideal clients consistently, and predictably.
Introducing... The Instruction Growth System™
The Client Journey Audit
Reveal every leak from traffic → instruction.
The Department Growth Map
Define your ideal matters by fee, complexity & intent.
Precision Legal Targeting™
Reach only the cases you want - zero wastage.
Qualified Enquiry Engine™
Landing pages built to convert UK legal clients who meet your criteria and can afford your fees.
Intakes & Follow-Up Acceleration
Fix speed-to-lead, follow-up, scripts & response workflows.
Real-Time Tracking & Reporting
Transparency. Attribution. Control.
Instruction Optimisation Cycle
Iterate until growth is predictable.
Apply for a free Client Instruction Blueprint™ Session
A strategy session where we’ll map out how your firm can generate a consistent flow of high-value instructions every single month for your target service area.
Here is what you’ll discover in your free session:
The Snapshot
We’ll review your current enquiry flow and pinpoint where potential clients are slipping through the cracks.
The Opportunity Scope
We’ll calculate how many instructions your firm could realistically add each month - and the ROI that represents.
The Roadmap
You’ll walk away with a tailored action plan showing exactly what’s needed to install a predictable client-generation engine inside your firm.
See Exactly How Many Additional Clients Your Firm Could Be Signing Each Month
Are you ready to see how A4L can hit your next ambitious growth goal?
Apply for a free strategy session with one of our legal growth experts. We’ll see exactly what is needed to start generating you 5-10 instructions per month.
No Risk. No Commitment. No Obligation.
A Message From Garrett Hansen
When I first started working with law firms over 6 years ago, I kept seeing the same pattern.
Brilliant solicitors - incredible at their craft - but constantly struggling with inconsistent enquiries, wasted ad spend, and fee earners buried under admin.
Then there is the agencies, promising the world, and barely able to deliver an atlas.
It was through that journey, I realised one simple truth:
Most marketers don’t understand how law firms work. And most law firms don’t understand how marketing works.
That disconnect has created a massive gap - one that’s left many firms years behind their potential.
While almost every other industry has adapted to modern, digital-first client generation, law firms are still relying on referrals for 70–80% of their new instructions.
Referrals are great - but they’re not scalable. They’re unpredictable, passive, and leave growth to chance. So we decided to fix it.
Through years of testing, iteration, and client feedback, we built our own system - not just to “get more leads,” but to help law firms build predictable, qualified, and high-value client enquiries that actually convert into instructions.
If you’re ready to replace uncertainty with predictability - let’s talk.
Your Question Answered
Have questions about Salesflow? Here are some of the most common queries to help you get started.
Can’t find the answer you’re looking for? Contact us for more questions.
1. Do you only work with law firms?
Yes, SalesFlow seamlessly integrates with a wide range of CRM, email, and marketing automation tools to ensure a smooth workflow and data synchronization across platforms.
2. How quickly will we start seeing results?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
3. Will this require more work from our team?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
4. Is everything you build compliant?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
5. We’ve tried Ads before — how is this different?stomize my sales pipeline in SalesFlow?
Yes, SalesFlow seamlessly integrates with a wide range of CRM, email, and marketing automation tools to ensure a smooth workflow and data synchronization across platforms.
6. Will this work for my specific legal service area?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
7. What size firms do you work with?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
8. What if we already have an internal marketing team or agency?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Quick links
Socials
